Preeminence, what does it mean? It means do not wait for permission. Just start. Are you working for someone? Are you seeking growth in the things that you do? If yes, this article will empower you to start strong.
What is the Strategy of Preeminence?
Jay Abraham coined the Strategy of Preeminence. In a world where everyone wants to compete, Preeminence’s strategy will allow you to stand out among the rest.
Why? How can it help you?
Preeminence is about giving value to your market or client. It is about having the desire to serve their needs, interests, and goals over yours.
It is not about you and what you can get out of the relationship. It is about establishing your value and the essence of the things you are doing when serving your client and audience.
Why would you like to apply the Strategy of Preeminence?
Have you ever had an experience where someone was so good at selling something, and after buying from that person, you feel ripped off? Have you ever worked with someone so good at job interviews but actually, it is not a good employee and frequently pretends to be working when they are not?
When you apply the Strategy of Preeminence, you work on earning your client’s or market’s trust by making a profound and sustaining difference in their lives. You are not just working for the money; you sincerely care for them and desire for them to grow, and that reflects in the work you do for them. By operating this way, money is no longer the driving factor in your client’s work relationship. It is the fulfillment of doing great things.
A Deeper look into Strategy of Preeminence
Providing True Empathy
Empathy is understanding and putting yourself in the situation of the client. You need to understand their goals, pain points, current status, and challenges and truly feel for them.
This strategy will allow you to understand where they are coming from to develop a plan or better solutions to address goals and challenges.
You must take the lead and take them from point A to point B.
Sometimes, clients do not know how to communicate or cannot give a clear picture of what they want and what they need. If you can help them express or put it into words and convert it into a series of things that need to be accomplished to support their Wildly Important Goal, it will be a great relief. It will be easier for them to see that you understand and care for them.
Clients need to define their goals, pain points, challenges, and frustrations themselves. Sometimes, you need to do it for them. There are moments where your clients have many plans that are all good, and sometimes, you need to step in to remind them what they should be prioritizing. You need to help them clearly define what their wildly important goals are.
Having too many goals leads to being unable to accomplish anything. It is always better to have one goal and work on it in a reasonable amount of time.
The Strategy of Eminence depends on your capacity to communicate the value of every option they have. You need to have the ability to create strategies based on your clients’ goals and needs and build on that.
Always come from a position of hopefulness. Ever desire the best for your clients and act on that desire to make it a reality. Whether that client will work with you again or not, always have that attitude of wanting and doing the best for everyone you have worked with.
Getting the trust of clients is incredibly important. Without faith, chances are, people will not listen to you, and you will not utilize your skills and knowledge.
Reliability is important. You need to deliver what you say and being honest, true to your words and being able to deliver is the only way to gain trust.
I want to talk more about the Strategy of Preeminence but I believe I am able to give you a good overview of what it means. Overall, what you need is to have a sincere desire for your client to grow and the willingness to take on challenges that will help you meet the needs to achieve the goals and desires of the person you are working with.
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